Privacy Policy

Privacy Policy


4 x 4 Hire (Scotland) Ltd is dedicated to protecting its customers privacy and their personal information. This privacy statement explains the processes around what data we collect about you, how it is obtained, what it will be used for and who will access it.

4 x 4 Hire (Scotland) Ltd as a data controller is committed to ensuring that all personal information is processed in line with the General Data Protection Regulations (GDPR), the information security requirements of ISO27001 and the Payment Card Industry Data Security Standards (PCI DSS) throughout the information lifecycle – collection to deletion/destruction.

This privacy statement applies to the information held about you that can be used to identify you as an individual, known as personal information. Personal information includes, but is not limited to, your name, IP address, home addresses, telephone number, email address, payment card or other billing information, driver licence details. By providing personal information to 4 x 4 Hire (Scotland) Ltd, you acknowledge that you understand and agree to the terms of this privacy statement and the subsequent processing of your personal information in accordance with this statement.

Collecting your Personal Information

When booking a vehicle rental or registering for an account on 4 x 4 Hire (Scotland), 4 x 4 Hire (Scotland) Ltd will require your personal information such as, your name, home address, telephone number, email address, national insurance number and payment card details. This allows 4 x 4 Hire (Scotland) Ltd to process your booking, to contact you if we have any problems with your request or to send you an electronic confirmation of any quotes obtained or confirmation of bookings made. This information is shared with our 4 x 4 Hire (Scotland) Ltd site locations and associated teams who will process your booking, source your requested vehicle and process your payment. If your personal information is going to be shared with any Third Party for any other reason than to fulfil the contract of the vehicle rental which is 4 x 4 Hire (Scotland) Ltd's legal basis for processing your data, we will ask you for your explicit consent.

If you pay for your rental at the time of booking you will be asked to enter your payment card type, long card number and expiration date to enable 4 x 4 Hire (Scotland) Ltd to take your payment.

To enable the booking to take place 4 x 4 Hire (Scotland) Ltd will ask the for customer for identification and make a photocopy, this can include a passport, driver's license, utility bill or a credit/debit card statement (long card number will be covered so the details are not copied). This information will only be kept for the purpose of that individual rental and securely disposed of when no longer needed for that rental agreement.

Without the above information being provided 4 x 4 Hire (Scotland) Ltd will not be able to authorise the vehicle rental to take place.

Use of Cookies

What do we use cookies for?

Cookies enable us to customise our website and offerings to your needs and provide you with a better online experience. In addition, cookies are used to measure usage of various pages on our website to help us make our information more pertinent to your needs and easy for you to access. The types of cookies that we use are referred to as "session" cookies and "persistent" cookies.

There are other types of cookies that track your browser/device across websites you visit but we do not use these. To learn more about cookies and how to manage them please visit

Infotainment System

Our vehicles may be equipped with an infotainment system that if the customer chooses to use will store certain information. If the customer connects their mobile device via Bluetooth or cable then the infotainment system can store the Bluetooth device name, contacts list, text messages, emails, call logs and any routes or destinations i.e. home address.

4 x 4 Hire (Scotland) Ltd will reset the infotainment system back to its original factory settings at the end of the hire before the vehicle's next rental.

How your Information is Collected and Stored

All customers personal data is collected directly from the customer in connection with the rental of a vehicle or a service provided by 4 x 4 Hire (Scotland) Ltd. The information is collected via but not limited to the following:

  • 4 x 4 Hire (Scotland) Ltd website – https://www.4 x 4 Hire (Scotland);
  • A phone call made to one of our 4 x 4 Hire (Scotland) Ltd branches or head office;
  • In person at a 4 x 4 Hire (Scotland) Ltd branch;
  • Infotainment systems (4 x 4 Hire (Scotland) Ltd does not request, require or process any information added to the infotainment by the customer)
  • Email – please note that payments cannot be made via email.

Our Web Site may contain links to third party web sites. We do not monitor or control the information collected when you choose to "click through" links to access these websites.

Your information - Your choice

Customers can exercise their rights under the General Data Protection Regulation in order to (exemptions to certain information apply):

  • Confirm if, how and why their data is being processed;
  • Request copies of the information held about them by 4 x 4 Hire (Scotland) Ltd;
  • Rectify any inaccurate or incomplete data;
  • Delete or remove any personal data where there is no compelling reason for its continued processing;
  • Restrict the processing of their personal data;

We have strict procedures for the storage and disclosure of personal information to prevent any unauthorised access. Therefore, we will ask for proof of identity before we disclose any information to you. Please address requests to:

Data Governance Manager,
4 x 4 Hire (Scotland) Ltd
119 Cambuslang Road
G72 7TS

Or –

How we use your information - Sharing

Sharing information with service providers

4 x 4 Hire (Scotland) Ltd will only share your information where you have consented to the sharing or for the purpose of the transaction or process to take place that the information was provided for, i.e. to carry out the rental of a vehicle.

4 x 4 Hire (Scotland) Ltd may use other companies as our service providers to act on our behalf and assist us in the conducting of our business or performing services for us under our instruction i.e. hosting a website or database. Any Third Party that has access to personal information will maintain appropriate security standards in line with that of 4 x 4 Hire (Scotland) Ltd to protect your personal data and use the personal data we provide to them only for the purposes we specify and that you have consented to.

Sharing Information for protective or legal uses

We may share your personal information for legal reasons as we believe necessary or appropriate, including:

  • When legally required to or in response to a legal process; I.e Insurance providers.
  • For the detection or prevention of a serious crime;
  • Under applicable law, including laws outside your country of residence;
  • To process, handle or otherwise respond to claims for damages, including claims or demands for bodily injury or property damage;
  • To respond to requests from public and government authorities including public and government authorities outside your country of residence;
  • To recover our vehicles, equipment or any monies due;
  • To enforce the terms of the rental agreement contract;
  • To protect our rights, privacy, safety or property, and/or that of our subsidiaries, you or others; and
  • To allow us to pursue available remedies or limit the damages that we may sustain.
  • Certain vehicles are equipped with a vehicle tracking system, this will only be used by 4 x 4 Hire (Scotland) Ltd incase of a vehicle theft, breakdown for roadside assistance and to retrieve a vehicle if we believe the customer has broken the rental agreement.

In Summary

This privacy statement will be maintained and updated to reflect any changes in 4 x 4 Hire (Scotland) Ltd's processes or any changes to legislation or law that might impact how we manage your personal information. We encourage all users to regularly review this statement to ensure they are always fully aware of how 4 x 4 Hire (Scotland) Ltd manages and protects their personal information.


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For more information about our 4x4 Activities, please phone 0131 333 5070, Email us or Get a Quote.

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4x4 Hire Edinburgh
89 - 91 Station Road, Ratho Station,
Newbridge, Edinburgh, EH28 8QP.

 0131 333 5070
+44 (0) 7711 329 631


4x4 Hire Glasgow
119 Cambuslang Road,
Cambuslang, Glasgow G72 7TS.

 0141 647 5399
+44 (0) 7711 329 631